We’re Our Store. We exist to unite the conditioning* community.

It’s not our goals that unite us, but the things we do to achieve them. Because although our training grounds and end goals might be different, sweat is our sport. And we’re a team of individuals who know that to go further, we go together.

Our legacy began in 2012, from a garage in Birmingham, UK with nothing but a sewing machine, a screen-printer and ambitions we had no right to hold. Today, we create the tools that help everyone become their personal best: the clothing you’ll sweat in, the content you’ll find inspiration in and the community you’ll become your best in.

Our family of employees, athletes and followers is now over 10 million strong, with a total social media following of over 18 million and customers in over 230 countries across our 14 online stores. Our employee family is growing too, with over 900 employees across offices in five regions, including Solihull, UK (just outside our hometown) and Denver, Colorado.

*Conditioning is everything we do today to prepare for tomorrow.

Is led by:

  • Ben Francis – Founder & Chief Executive Officer

  • Laurent Madelaine – Chief Supply Chain Officer

  • Noel Mack – Chief Brand Officer

  • John Douglas – Chief Technology Officer

  • Carly Natalizia – Chief Digital Officer

  • Sian Keane – Chief People Officer

  • Kim Dolder – Chief Commercial Officer

  • Rich Sanders – Chief Financial Officer

Our core values

Our values are invaluable. We lose them, we lose everything.

Be human.

Being accessible, inclusive and humble is at heart.

Give a shit.

That means being conscious of the world we live in, caring for those around us and being proactive to create positive change.

Do the right thing.

Count on us to be honest, trustworthy and genuine.

Find the way.

Refuse to forget the garage mentality that made us: ambitious, agile, disruptive.

Put family first.

Unconditionally.

Get in touch

For all customer service enquiries please Contact us